Tag

Brand Positioning Framework
Strategic Narrative
Verbal Identity
Visual Identity
Implementation Strategy

Tag, a global content production company under the Dentsu network, faced a critical brand positioning challenge. While recognized for production capabilities, the brand struggled to articulate its unique value in an increasingly commoditized market.

Competitors were winning on price alone, and Tag's sophisticated technology platform and cultural expertise weren't translating into differentiated positioning.

The company needed a complete strategic overhaul to move from being seen as a production vendor to being recognized as the essential partner for making ideas resonate globally.

Positioned Tag around the core insight that "Others make ideas fly. We make them land." The strategy focused on Tag's unique ability to ensure ideas maintain their power and relevance across every context, channel, and culture.

Rather than competing on production scale alone, we positioned Tag as the company that bridges the gap between big thinking and real-world impact, making content find meaning everywhere it needs to work.

This positioned Tag confidently as the smartest choice for organizations that understand their ideas deserve to land with the same force they launch.

The rebrand immediately clarified Tag's market position and value proposition. Internal teams gained confidence in articulating what makes Tag different, while client presentations became more focused and compelling.

The "Make it land" framework provided a unifying thread across Tag's diverse service offerings, from AI-powered content creation to cultural localization.

Early indicators show improved win rates in competitive pitches and stronger client retention as the positioning resonates with procurement, creative, and C-suite audiences.