Hello Hej & Hoi
I'm Jacob, a Brand Strategist who's worked both sides of the table, at agencies and in-house, across startups to global giants.
I'm Jacob, a Brand Strategist who's worked both sides of the table, at agencies and in-house, across startups to global giants.
This dual perspective taught me that the best strategies need both compelling narratives and practical execution—and that bridging the gap between boardroom brilliance and real-world results is where true impact happens.
But my approach to brands was actually shaped much earlier—in the kitchen. That culinary background still influences how I work today, with the same attention to craft, timing, and knowing exactly what flavors work together.
When not working on brand strategy, I'm developing new recipes, writing children's books, and creating board games. Each project outside my comfort zone makes me a better strategist inside it.
