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moiom

Creating double the fun by connecting the worlds of children and parents.

Key Deliverables

Brand Positioning Framework
Master Brand Naming
Marketing Strategy
Go-to-Market Strategy
Visual Identity

Playful scene with a UFO, slide, and rocket amidst floating elements. Text reads "Double the Fun." Blue background with wavy patterns.

Challenge & Task

Moiom, a children's slide brand, needed positioning in a market where playgrounds are often separated from parents to avoid a messy home.

The challenge was creating products that bring play into the home, where children can have fun while parents enjoy their space and family connection happens naturally.

Toy cars and colorful building blocks scattered on a carpeted floor in a living room, with stairs and furniture in the background.

Toys are intrusive in the aesthetic world of adults.

"Play doesn't have to separate parents and children - it can bring them into
the same beautiful space."

Key Insight

A pastel rainbow with clouds and colorful triangular shapes on a blue background. Text reads "Shared happiness is double HAPPINESS."
3D pink balloon letters spelling "HAPPINESS" with the phrase "Shared happiness is double" above and a pink eraser below.

Strategic Solution

We positioned Moiom around the core insight that "Shared happiness is double happiness" - establishing them as the brand that prioritizes genuine play experiences over complicated features or parental guilt for not being engaged enough.

We developed the tagline "Double the Fun" which communicates the product's ability to seamlessly fit into the world of grown-ups and enable partners and children to spend more time together.

Colorful 3D icons: slide, flowers, hand gestures, bell, hearts, grass, leaf, peace sign, wreath, earth, and planets on a pink background.

Result

Moiom now enters the children's product market with a distinctive value proposition. The "Double the Fun" framework provides decision-making clarity for product development, packaging, marketing investments, and customer communication.

The framework enabled testing across multiple marketing scenarios, ensuring desired associations and engagement before launch.