VIEW

ALAT

Building Saudi Arabia's first global manufacturing giant.

Key Deliverables

Brand Positioning Framework
Master Brand Naming
Brand Architecture Guidelines
Partnership Hierarchy
Visual Identity

A view of Earth from space with the sun rising in the background. The word "ALAT" is prominently displayed above the planet.

Challenge & Task

Alat, a Saudi industrial company focused on sustainable electronics manufacturing, needed a brand strategy to position itself as a global player in the sustainable manufacturing space.

The company required a comprehensive brand framework that would guide their multi-level partnership approach and establish their role in transforming global manufacturing through renewable energy.

Four variations of the word "ALAT" in different colors and styles, displayed on gray, black, dark teal, and bright teal backgrounds.
Images showing navigation, signage and interior branding elements.

“The future of manufacturing isn't just about renewable energy - it's renewable ambition."

Key Insight

A branded phone and refrigerator.
Golden lattice building exterior with large metallic letters "ALAT" against a clear blue sky.

Strategic Solution

Built Alat's positioning around "The company that reinvents global manufacturing through the power of relentless ambition" - establishing them as a catalyst for collective global change rather than just another manufacturer.

Geometric designs on the left; a person places a patterned device into a pocket on the right.

Result

Alat now has the brand foundation to execute their ambitious global partnership strategy with clarity and consistency.

The framework equips them to navigate complex partnership structures while maintaining unified brand equity - setting the stage for Alat to emerge as the transformative force in global manufacturing.